Naturally resistant, never chemically coated
We do not apply synthetic stain-guard coatings to our rugs, and the reason is worth two minutes of your time. Those coatings are typically petroleum-based films that work directly against everything a natural rug is: they seal fibres that are meant to breathe, they wear off invisibly within a few years anyway, and they sit — permanently and needlessly — in the room where your family lives, in direct contradiction of the OEKO-TEX® Standard 100 material safety our rugs are built around. Nature already solved most of this problem; wool spent a few million years evolving to shed water and resist soiling. We would rather give you a genuinely natural rug and expert guidance than a chemically coated one that trades your home's air for a marketing bullet point.
How each of our fibres behaves
- Wool. The most forgiving fibre in our collection. Its natural lanolin and scaled fibre structure make liquid bead and sit on the surface — often for minutes — giving you real time to blot a spill away before it penetrates. Most wine-glass incidents on wool end in relief, provided you act rather than panic.
- Cotton. Softer and more absorbent, so the clock runs faster. Blot immediately — a spill left ten minutes is meaningfully harder to lift fully.
- Jute, hemp and plant fibres. Porous, and best kept away from heavy moisture altogether. Blot fast, never soak, and dry thoroughly with airflow.
- Leather and hide. Wipe promptly with a dry or barely damp cloth. Never soak — waterlogged leather stiffens and discolours as it dries.
- Reclaimed and recycled fibres. Hard-wearing by nature, with behaviour varying by base material — but one rule governs them all: speed beats technique, every time.
The spill protocol
- Move in the first minute. It matters more than everything else on this page combined.
- Blot, never rub — rubbing drives the stain into the pile and spreads it. Press with a clean, dry or slightly damp cloth, working from the outside of the spill inward.
- For wool or cotton, follow with cool water and a small amount of mild, wool-safe detergent if needed. No hot water — heat sets stains.
- Air-dry fully, out of direct sun, before walking on it again.
When it has already set
Some stains genuinely need a professional, and calling one early is wisdom, not defeat — a specialist can often lift what a second round of DIY would have sealed in forever. Our Rug Services team handles exactly this, with methods matched to how your rug was actually made. For the complete fibre-by-fibre care manual, see the Rug Care guide.